Trade Show Strategy | Industry Event Marketing & Management

The Craft Brewers Conference & BrewExpo America® is the only industry event that serves brewpubs, breweries, and wholesalers. It is the largest brewing conference and trade show in the U.S. and the premier trade show for craft brewers. Presented by the Brewers Association, the annual event travels to different cities each year. 

• Independent and multi-operation brewpub owners/operators
• Professional brewery owners, brewers, managers, marketing managers
• Craft beer wholesalers
• Large and regional craft breweries
• Brewpub chefs and general managers
• Multi-tap bar and restaurant owners and managers

20' x 40' Island

Crafted Solutions.

"Crafted Solutions" makes the connection between craft brewers' passion for their art and WestRock's ability to "craft" customizable and scalable packaging solutions that fit the needs of their operations now and in the future as their businesses grow. 

Billed as "the largest pizza show in the world," International Pizza Expo features everything today's modern pizzeria needs for its business.  From equipment manufacturers showcasing their wares to suppliers of ingredients such as tomato sauce, cheese and dough—and yes, manufacturers of pizza boxes and foodservice packaging—the show has it all. Presented by Pizza Today magazine, the event takes place each March in Las Vegas. 

• Pizzeria and pizza-concept restaurant owners
• Operators and managers
• Distributors
• Food brokers

• Perspective regional chains and distributors
• The "Big 4"
• Existing customers

20' x 40' Island

Tested and approved. Just like your pizza.

Faced with competition from suppliers of cheaper, imported pizza boxes, WestRock countered with messaging that focused on safety and quality. By speaking to the domestic sourcing of raw materials,  plant safety measures, independent lab tests of liners, and the fact that final packaging meets FDA safety standards, the strategy relied on raising doubt in the minds of buyers with regard to the safety of the imported pizza boxes they were purchasing.

PACK EXPO International and PACK EXPO Las Vegas bring together Consumer Goods Companies (CPGs) and manufacturers of  packaging design and automation solutions to help them adapt to consumer changes and demand in the market. The events are organized by PMMI, The Association for Packaging and Processing Technologies, which represents more than 900 North American manufacturers and suppliers to the packaging and processing industry. 

• Corporate and general managers
• Plant managers
• Engineers
• Production supervisors
• Operations and quality control professionals
• Logistics and supply chain managers

60’ x 87’ Peninsula

Yes, we can solve that too.

WestRock's packaging design to automation solutions can help customers solve their most pressing challenges. Whether it's labor, SKU proliferation, product damage or efficiency of their operations, WestRock can help them lower their total cost, grow their sales, minimize their risk and improve their sustainability scorecards.