Throughout my career, I've played a pivotal role in creating and overseeing the development of a wide array of marketing materials and campaigns. These include print and digital advertising, presentations, collateral and various sales support materials, direct mail, product catalogs, promotional materials, and the orchestration of live, hybrid, and virtual trade show experiences.
My creative portfolio showcases projects I guided during my tenure at WestRock, covering areas such as marketing strategy, creative brief development, art direction, and copy editing. Some samples even feature my own graphic design contributions, as I'm not hesitant to roll up my sleeves when necessary.
Additionally, I've included work from previous positions as well as independent freelance projects.
I am a CTSM (Certified Trade Show Marketer) Candidate and a recipient of the 2019 EXHIBITOR Magazine All-Star Awards with over a decade of industry experience. My expertise spans the entire spectrum of trade show management, from initial planning and budgeting to content development, logistical coordination, and on-site execution. I have consistently demonstrated the ability to deliver projects on time and within budget, ensuring seamless messaging and graphic consistency across diverse channels, including print, digital media, promotional materials, and booth graphics.
Throughout my tenure at WestRock, I fostered relationships with various trade associations and industry publications. This strategic collaboration allowed me to proactively present opportunities for thought leadership, such as speaking engagements and submissions for cutting-edge technology awards, to key stakeholders and business leaders. I also leveraged event sponsorships to not only enhance brand visibility but to maximize pre-show, on-site, and post-show promotional efforts, resulting in heightened awareness and lead generation.
Between 2015 and 2019, my role as Senior Creative Services Manager within WestRock's Corrugated Packaging marketing department led to an impressive contribution of over $400 million in sales. This achievement was driven by our successful participation in trade shows, strategic sponsorships, and other lead generation initiatives, solidifying my reputation as a results-driven industry professional.